The loss of a sense of individual identity and a loosening of normal inhibitions against engaging in behavior that is inconsistent with internal standards.
Found on http://www.encyclo.co.uk/local/21198
Deindividuation is a concept in social psychology that is generally thought of as the losing of self-awareness in groups, although this is a matter of contention (see below). Sociologists also study the phenomenon of deindividuation, but the level of analysis is somewhat different. For the social psychologist, the level of analysis is the individu
Found on http://en.wikipedia.org/wiki/Deindividuation
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