1. 
   cannibalization
   A competitive factor that reduces a product's sales, such as the debut of a competing brand.
   Found op http://www.fmi.org/facts_figs/glossary_search.cfm
   
   
2. 
   Cannibalization
   Cannibalization:
   Found op http://www.bplans.co.uk/glossary/index.cfm?a=s1&sterm=Cannibalization
   
   
3. 
   Cannibalization
   [marketing] In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. While this may seem inherently negative, in the context of a carefully planned strate...
   Found op http://en.wikipedia.org/wiki/Cannibalization_(marketing)
   
   

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