Kayfabe

The portrayal of fictional events as real. Presenting "in-story" reasons for conditions and events as true.
Found on http://www.oafe.net/articulation/terms.php

Kayfabe

In professional wrestling, kayfabe b is the portrayal of staged events within the industry as `real` or `true,` specifically the portrayal of competition, rivalries, and relationships between participants as being genuine and not of a staged or pre-determined nature. Kayfabe has also evolved to become a code word of sorts for maintaining this ...
Found on http://en.wikipedia.org/wiki/Kayfabe
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