Kayfabe

In professional wrestling, kayfabe (pron) is the portrayal of events within the industry as "real" or "true". Specifically, the portrayal of professional wrestling, in particular the competition and rivalries between participants, as being genuine or not of a worked nature. Referring to events or interviews as being a "chore" means that the ...
Found on http://en.wikipedia.org/wiki/Kayfabe

Kayfabe

The portrayal of fictional events as real. Presenting "in-story" reasons for conditions and events as true.
Found on http://www.oafe.net/articulation/terms.php
No exact match found