Homophily

Homophily (i.e., "love of the same") is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, sociologists McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in som..
Found on http://en.wikipedia.org/wiki/Homophily
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