Warm-glow giving

Warm-glow giving is an economic phenomenon described by James Andreoni in 1989 that attempts to explain why people give to charity by proposing that people engage in impure altruism. Instead of being motivated solely by an interest in the welfare of the recipients of their largess, `warm-glow givers` also receive utility from the act of giving. .....
Found on http://en.wikipedia.org/wiki/Warm-glow_giving
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