Market orientation

Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993). The two most prominent conceptu...
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Market Orientation

A business strategy whereby a company focuses on meeting the customers needs and wants regarding products and services
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