Etopps

eTopps is a type of trading card originally launched by the Topps company in 2000. Each week a limited number of sports cards, called IPOs, are offered for sale exclusively through Etopps.com. This method of distribution contrasts with the traditional sale of sports cards through packs at retail stores. Collectors are then allocated a number of ca...
Found on http://en.wikipedia.org/wiki/Etopps
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