Affinity marketing

Affinity marketing (also called partnership marketing) is an approach to marketing that involves multiple organizations forming a partnership to attract customers who may have an interest in what those organizations are selling. The partnering organizations usually have some relation among their products such that a common target audience would be...
Found on http://en.wikipedia.org/wiki/Affinity_marketing

Affinity marketing

Marketing to individuals sharing interests that predispose them towards a particular product.
Found on http://www.chriswallcreative.co.uk/glossary.htm
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