Affective disposition theory

Affective Disposition Theory(ADT), in its simplest form, states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative. This theory was first posited by Zillmann and Cantor (1972), and many offshoots have followed in various areas of entertainment (Raney, 2006a...
Found on http://en.wikipedia.org/wiki/Affective_disposition_theory
No exact match found