AOR (Agency-of-record)

An advertising or media buying agency belonging to a group of agencies serving the same advertiser that has a privileged status in terms of being awarded special contracts or assignments that cover the group. (e.g. media buyer negotiating commercial airtime deals with TV stations on behalf of all agencies within the group, who may have a restricted...
Found on http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
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