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Food Marketing Insitute - Glossary of Terms
Category: Agriculture and Industry
Date & country: 13/09/2007, USA
Words: 1740


rotation list
A manufacturer's marketing process of featuring certain products at the same time each year.

rotisserie
A rotating grill with an electrically turned spit that cooks meats.

roto (rotogravure)
A colorful; circular that advertises a retailer's featured sale items, included inside a newspaper or delivered directly to homes.

roto ad
A corporate level ad generated for an entire company and distributed throughout a trade area, e.g., newspaper, home delivery.

rotogravure
See roto.

route list
A daily list of retail stores on a delivery schedule.

rows
See facings.

sack
To bag purchases at the checkout. See bagger.

safety cutter
A case cutter used to open cases of product.

safety stock
A back-stock of products kept to replenish shelves.

sales
The dollar amount of products or services sold.

sales analysis
An analysis of sales by week, month, period or year to project trends, identify problems and measure a retailer's performance.

sales area
An area designated in a retail store to display and merchandise products, provide customer service and check out. It does not include the back room, coolers, (stock area) or maintenance areas.

sales log
A sales record by store and department, which provides sales trends, competitive factors, staffing, weather, holidays, etc.

sales per square foot
A measure of store and department profitability. Calculated by dividing the daily, weekly or monthly sales by the number of square feet of floor or shelf space.

sales projection
A sales forecast based on sales for the same period last year.

sales representative
A marketing person employed by a manufacturer or wholesaler to represent certain product brands within a given sales area.

sales representative's premium
A premium or prize given to a manufacturer's or wholesaler's marketing person for achieving benchmark sales.

sales service
Fee-based services for retailers provided by a manufacturer's or wholesaler's marketing staff on a fee per service basis, e.g., merchandising the store, advertising, management information services (MIS).

sales service representative
A marketing person who provides services for a fee to a retailer, e.g., merchandising, advertising, or layout.

salvage
Product containers/shippers (bales, pallets, containers) that must be returned or recycled to defray operational costs.

sampling
A marketing program used to prompt impulse buying. Particularly useful in the Deli and Bakery Departments. The customer is encouraged to sample products from a prepared sample tray.

sanitize
The last part of the cleaning procedure of food equipment and surfaces to reduce microbial counts to a safe level within the department.

satellite network
A communications system that utilizes satellites to relay data and information. Also known as Satellite Communications.

satellite stores
Retail stores that are serviced by the same distribution center; or outlying stores in a shopping center.

scale
A machine used to weigh products.

scaler
A special hand tool with ridged teeth for scaling fish.

scaling
The pricing of merchandise on the basis of weight and retail price.

scan and bag
The system or technique whereby a cashier bags purchases while scanning.

scan bars
The standardized coding system (Universal Product Code) that encrypts individual product pricing and identification information within a series of vertical lines.

scan down
Data obtained from a secondary source, e.g., A.C. Nielsen or Information Resources, Inc.

scan integrity
The quality of the inventory and pricing data that ensures that items have been added, deleted and correctly priced.

scan ratio
An inventory correction calculation to adjust for physical inventory differences based on the percentage of items scanned to the total items sold.

Scan-based trading
A new way of doing business between direct store delivery manufacturers and retailers.It incorporates daily point-of-sale data to pay for product, electronic communication technologies to eliminate discrepancies and inefficiencies, and various store-level operating improvements, such as open delivery windows and elimination of check-in, to speed product flow.'

scannable coupons
Coupons with a scannable bar code used to identify the promotional program and product and to deduct the correct value from a customer's receipt.

scanner
An electronic register system that automatically records the product description and retail price for an item by reading a UPC code with a laser.

scanner allowance
A manufacturer's performance criteria based on the number of products scanned during a promotion.

scanning
A process of moving items over a laser in order to record a transaction.

schematic
See planogram.

scratch
A product deleted from a retailer's order because the warehouse is out of stock. Also called a short. See cut.

scratch bakery
An in-store bakery that prepares products by using basic ingredients, e.g., flour, sugar, eggs, yeast.

seal program
A security procedure for truck deliveries. Each truck is padlocked and sealed with a slim, numbered metal strip. The receiver breaks the seal and records the driver's name and the seal number in a log.

seasonal calendar-planner
A seasonal, schedule created to simplify planning around holidays and specific selling periods, i.e., merchandising, display building, ordering, scheduling staff.

seasonal item
Products associated exclusively with a holiday or specific time of the year. Also known as Seasonal Merchandise.

seasonal promotions
A marketing plan of in-and-out promotions for seasonal events, such as Christmas, Back-to-School, Spring Clean-up, Halloween, Valentine's Day.

secondary display
A promotional display of an item in a retail store in addition to a product's regular shelf location.

secondary packaging
A master package that contains several inner packs; which are normally the unit of sale.

secondary supplier
A vendor or wholesaler that supplies a retailer with a small volume of products.

section
An area in a retail store that contains one category of products.

section reset
See reset.

security deposit
A retailer's cash deposit with a wholesaler to secure credit.

segregation
Locating general merchandise products (GM) in a well-defined area of a store rather than in aisles next to or across from food products.

selective discounting
Price reductions on fast-moving products to give a low- price image.

selective merchandising
The elimination or minimizing of duplicate brand products.

selective selling
A wholesaler's marketing practice of selling only to retailers who meet various criteria, e.g., sales volume, type of store, location and style of operation. See tonnage items.

self-facing fixture
A rack or shelf that uses either gravity or mechanical means to replace an item when one item is removed by a customer.

self-insured
An insurance policy within a company where revenue is generated for insurance from associates and company contributions rather than paying premiums to an outside insurance company.

self-liquidating premium
A manufacturer's premium in which the product's cost is recovered through a retail sale of the product.

self-service
A retail store with few service employees to assist customers other than at the checkout.

sell sheet
See flash sheet.

sell-down
The amount of time it takes to sell all products on the shelf.

semi-liquidators
A customer's premium whose cost is only partially recovered by a manufacturer or retailer.

server
A central computer, which provides processing for several terminals.

service charge
In wholesaling, any charge above a transfer of goods. In retailing, an additional charge for providing service to a customer, e.g., check cashing. See neutralizing charge.

service department
A retail department that fills customer's orders, e.g., service deli; service meat; service seafood; service bakery; in-store pharmacy; video department.

service label
The in-stock position of a warehouse expressed as the percentage of orders placed that can be filled. The opposite of service label is out-of-stocks.

service merchandiser
A vendor/ or wholesaler who specializes in a product category. Also known as a rack jobber.

service store
A retail store with a high level of customer service, e.g., floral department, service deli, service bakery.

set
The layout of merchandise in an aisle or store.

set store
The process of properly setting up each department with approved products according to a planogram or lay-out diagram.

setting up
The process of properly setting up a display of product according to a planogram.

share of ACV
See all commodity volume.

share of market
A product's percent of sales within a category. A retailer's share of total retail sales within a specific trading area.

shelf arrangement
The assortment and location of products on store shelves.

shelf capacity
The total volume of a shelf; also called holding power or pack-out.

shelf extender
A self-serve display that extends beyond a gondola to increase a shelf's capacity and draw attention to a product.

shelf label
A label that lists order code, description, and pack size of a product on a shelf, as well as its retail price. See shelf tag.

shelf life
The time period a product can be expected to maintain maximum quality and freshness.

shelf marker
A sign on a gondola. Also known as a shelf talker.

shelf molding
The outer edge of a gondola shelf used for signs, UPC codes, retail prices, etc.

shelf price
The retail price stored in an inventory file, shown on a shelf tag, and marked on an item.

shelf space
The amount of shelf space allocated to a product category and to each product within the category.

shelf stable
A processed food product that remains safe to eat without refrigeration.

shelf strips
A shelf sign for a product. Also known as a shelf talker.

shelf tag
A label attached to shelving which is used to identify and describe a specific item.

shelf talker
Merchandise signs, attached to the shelf molding, used to draw customer attention to a product.

shelf warmers
Items that sell slowly. Also known as slow movers or slow-selling items.

shellfish
An aquatic animal, e.g., clams, oysters, mussels, crabs, lobsters, shrimp, squid and octopus which has a shell; crustaceans or mollusks.

ship notice-manifest
An EDI transaction in which the shipper notifies a customer of a pending shipment. Generically this is known as an advance ship notice (ASN). The ASN enables the customer to identify short shipments before receipt and plan warehouse receiving more efficiently.

shipper
A company that transports and retains title to a shipment until a recipient accepts a shipment.

shipper or shipper pack
See prepack.

shipping brackets
A manufacturer's or wholesaler's price points used to encourage retailers to order in large quantities in order to receive better discounts.

shipping container
An outer shipping case used to transport products.

shipping unit
The amount, size and style of product in its original case.

shop backs
Individual items accumulated at the front end during the course of a day's business that can be put back on shelves for sale.

shoplifter
A person who steals goods from a store, while pretending to shop.

shopping behavior
An observable pattern of consumer behavior, typically in response to sales displays or product price reductions.

shopping cart display
A shopping cart used as a free-standing display.

shopping center
A group of complementary retail stores with a common parking lot.

shopping service
A vendor who performs competitive price comparisons for a retailer within a specified market area.