roll-out

A marketing campaign to introduce a new product.
Found on http://www.encyclo.co.uk/local/20108

Roll-Out

A marketing procedure where advertising is progressively expanded into more geographic areas over time.
Found on http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none

Roll-out

The stage of an infomercial campaign where, through a media test, it has been determined that the infomercial is a success and ready for regional or national distribution. Typical national distribution is reached through a gradual release over 2 to 4 months.
Found on http://www.lincolnmedia.com/resources/glossary-of-media-terms
No exact match found