Look up: private-label

1. 
   private label
   A product line exclusively distributed by a wholesaler/ retailer, which may be manufactured under contract for the private label user. See controlled brand; franchised label; house brands.
   Found on http://www.fmi.org/facts_figs/glossary_s
   
   
2. 
   Private Label
   An American watch made by one of the large factories for a retailer, whose name appears on the movement instead of that of the maker.   Private-label watches have a following of their own amongst collectors.
   Found on http://www.horologia.co.uk/watchglossary
   
   
3. 
   Private label
   `Private label` products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as `premium` brands to compete ...
   Found on http://en.wikipedia.org/wiki/Private_lab