Look up: marketing-mix

1. 
   Marketing mix
   The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps: Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. Product - targeting the market and making the product appropriate to the market segment you are trying to sell into.Promotion - this may take the form of point of sale promotion, advertising, sponsorship or other promotions. Place - this part of the marketing mix is all about how the product is distributed. Current trends are towards shortening the chain of distribution.
   Found on http://www.bized.co.uk/cgi-bin/glossaryd
   
   
2. 
   Marketing Mix
   The combination of marketing inputs that affect customer motivation and behaviour. These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.
   Found on http://www.cim.co.uk/cim/ser/html/infQui
   
   
3. 
   Marketing mix
   Marketing mix:
   Found on http://www.bplans.co.uk/glossary/index.c
   
   
4. 
   Marketing mix
   the combination of the 4Ps that creates an integrated and consistent offering to potential customers that satisfies their needs and wants.
   Found on http://wps.pearsoned.co.uk/wps/media/obj
   
   
5. 
   Marketing Mix
   A selection of products by a company from which a customer can choose. The advantage is that more customers will likely consider one of the options as opposed to purchasing from a competitor.
   Found on http://www.smbtn.com/smallbusinessdictio
   
   
6. 
   Marketing Mix
   Any combination of the various elements of marketing. The most famous mix is the 4Ps – product, price, place, and promotion. The term media mix applies to any mix of media used for advertising or promotion, e.g., television, radio, newspapers etc. :: Cadbury (10th Edition)
   Found on http://www.business2000.ie/resources/Glo
   
   
7. 
   Marketing mix
   The `marketing mix` is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version continues in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one...
   Found on http://en.wikipedia.org/wiki/Marketing_m
   
   
8. 
   Marketing mix
   The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.
   Found on http://advertising.utexas.edu/resources/
   
   
9. 
   Marketing mix
   Various marketing elements and strategies that must be used together to achieve maximum effectiveness.
   Found on http://www.nmoa.org/Library/index.htm
   
   
10. 
    marketing mix
    The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 P's.
    Found on http://www.ifla.org/VII/s34/pubs/glossar
    
    
11. 
    Marketing research mix
    The term `Marketing Research Mix` (or the `MR Mix`) was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these elements are sequential and they match the main phases that need to be followed. These four Ps are: Pur...
    Found on http://en.wikipedia.org/wiki/Marketing_r
    
    
12. 
    marketing-mix
    Way in which the different parts and techniques of a company`s marketing effort are combined and stressed.Component parts of the marketing mix include marketing research and market intelligence,product strategy,market and sales forecasting,advertising and public relations,etc. Category: Management in the public and private sector
    Found on http://www.mijnwoordenboek.nl/definition