Look up: marketing-mix

1. Marketing mix
   The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps: Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. Product - targeting the market and making ...
   Found on http://www.bized.co.uk/reference/glossar
   
   
2. Marketing Mix
   The combination of marketing inputs that affect customer motivation and behaviour. These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.
   Found on http://www.cim.co.uk/resources/glossary/
   
   
3. Marketing mix
   Marketing mix:
   Found on http://www.bplans.co.uk/glossary/index.c
   
   
4. Marketing mix
   the combination of the 4Ps that creates an integrated and consistent offering to potential customers that satisfies their needs and wants.
   Found on http://wps.pearsoned.co.uk/wps/media/obj
   
   
5. Marketing Mix
   A selection of products by a company from which a customer can choose. The advantage is that more customers will likely consider one of the options as opposed to purchasing from a competitor.
   Found on http://www.smbtn.com/smallbusinessdictio
   
   
6. Marketing Mix
   Any combination of the various elements of marketing. The most famous mix is the 4Ps – product, price, place, and promotion. The term media mix applies to any mix of media used for advertising or promotion, e.g., television, radio, newspapers etc. :: Cadbury (10th Edition)
   Found on http://www.business2000.ie/resources/Glo
   
   
7. Marketing mix
   The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.
   Found on http://www.encyclo.co.uk/local/21023
   
   
8. Marketing mix
   Various marketing elements and strategies that must be used together to achieve maximum effectiveness.
   Found on http://www.nmoa.org/Library/index.htm
   
   
9. marketing mix
   The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 P's.
   Found on http://archive.ifla.org/VII/s34/pubs/glo
   
   
10. marketing mix
    The factors that help a firm to sell its products. Four elements – the four Ps of marketing – are normally distinguished: getting the right product to the market, at the right price; ensuring that the promotion in terms of advertising and marketing for the product is right; and ensuring that the product is distributed to the m...
    Found on http://www.talktalk.co.uk/reference/ency
    
    
11. Marketing mix
    The combination of marketing that affects customer behaviour - usually product, price, promotion and place.
    Found on http://www.chriswallcreative.co.uk/gloss
    
    
12. Marketing mix
    The term "`marketing mix`" was coined in 1953 by Neil Borden in his accessdate=2010-11-12-->--> A prominent marketer, E. Jerome McCarthy, proposed a `Four P` classification in 1960, which has seen wide use. Four `P`s: Elements of the marketing mix are often referred to as the "...
    Found on http://en.wikipedia.org/wiki/Marketing_m
    
    
13. Marketing research mix
    The term `Marketing research mix` (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing M...
    Found on http://en.wikipedia.org/wiki/Marketing_r
    
    
14. marketing-mix
    Way in which the different parts and techniques of a company`s marketing effort are combined and stressed.Component parts of the marketing mix include marketing research and market intelligence,product strategy,market and sales forecasting,advertising and public relations,etc. Category: Management in the public and private sector
    Found on http://www.mijnwoordenboek.nl/definition