Look up: above-the-line

1. 
   Above the Line
   Advertising for which a payment is made and for which commission is paid to the advertising agency. See also 'below the line' and 'push versus pull promotion'
   Found on http://www.cim.co.uk/cim/ser/html/infQui
   
   
2. 
   Above the Line
   Used to describe 'traditional' marketing activities that do not require a direct response but instead build awareness of goods or services, e.g. television and radio, posters and press.
   Found on http://www.dmconcepts.co.uk/jargon_buste
   
   
3. 
   Above the line
   The term ``Above the line`` or ``Above-the-line`` can refer to: * Above the line (film production), an accounting term used in film or movie production * Above the line (advertising), an advertising strategy * In contract bridge, `bonus` points that don't count toward the 100 points needed to win the game * The group voting ticket option in Australian elections * Above the line is also a television term used to distingish technical employees fro...
   Found on http://en.wikipedia.org/wiki/Above_the_l
   
   
4. 
   Above the line
   In balance of payments accounting, this refers to those transactions that are included in calculating the balance of payments surplus or deficit. Transactions below the line, typically official reserve transactions and sometimes short term capital flows, are not included.
   Found on http://www-personal.umich.edu/~alandear/
   
   
5. 
   Above the Line
   Refers to the creative elements of a production such as the writer, producer, director and actors. Literally, these are the elements which appeared above a bold line which divided standard production budget sheets. (Production)
   Found on http://www.filmland.com/glossary/Diction