Look up: above-the-line

1. Above the Line
   Advertising for which a payment is made and for which commission is paid to the advertising agency. See also 'below the line' and 'push versus pull promotion'
   Found on http://www.cim.co.uk/resources/glossary/
   
   
2. Above the Line
   Used to describe 'traditional' marketing activities that do not require a direct response but instead build awareness of goods or services, e.g. television and radio, posters and press.
   Found on http://www.dmconcepts.co.uk/jargon_buste
   
   
3. Above the line
   In balance of payments accounting, this refers to those transactions that are included in calculating the balance of payments surplus or deficit. Transactions below the line, typically official reserve transactions and sometimes short term capital flows, are not included.
   Found on http://www-personal.umich.edu/~alandear/
   
   
4. Above the Line
   Refers to the creative elements of a production such as the writer, producer, director and actors. Literally, these are the elements which appeared above a bold line which divided standard production budget sheets. (Production)
   Found on http://www.filmland.com/glossary/Diction
   
   
5. Above the line
   Advertising spend for which commission is paid to the advertising agency. See also `below the line.`
   Found on http://www.chriswallcreative.co.uk/gloss
   
   
6. Above the line
   (filmmaking) Above the line is an accounting term used in filmmaking and television production, an imaginary line delineates those who have influence in the creative direction of a film`s narrative from others who perform duties related to the film`s physical production. `Above-the-line` is a...
   Found on http://en.wikipedia.org/wiki/Above_the_l
   
   
7. Above-The-Line
   In business, above-the-line denotes entries above the horizontal line on a company's profit and loss account that separates the entries that establish the profit (or loss) from the entries that show how the profit is distributed.
   Found on http://www.probertencyclopaedia.com/brow