Visual encoding

This is our encoded memory of a stimulus on the basis of any visual property associated with it. We encode visual information, like the words on a page, to visual memory. Our visual memory is poor in comparison to acoustic memory. Try passing an exam on the basis of having only read over your class notes. You will hardly remember a thing - so DON'T
Found on http://www.gerardkeegan.co.uk/glossary/gloss_a.htm
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