Strapline

The payoff - or punchline in an advertisement.
Found on http://www.chriswallcreative.co.uk/glossary.htm

Strapline

Similar to a subhead or standfirst, but used more as a marketing term.
Found on http://www.journalism.co.uk/terms-definitions-dictionary-terminology-words/

strapline

(1) In print and online, a kind of subhead or standfirst immediately following a larger headline. (2) In advertising, a slogan attached to a product brand name, e.g. ‘Heineken: Refreshes the parts other beers cannot reach’.
Found on http://www.thenewsmanual.net/Resources/glossary.html

strapline

(1) In print and online, a kind of subhead or standfirst immediately following a larger headline. (2) In advertising, a slogan attached to a product brand name, e.g.
Found on http://www.thenewsmanual.net/Resources/glossary.html

Strapline

A subheading in a newspaper or magazine. A slogan attached to a well known brand
Found on http://www.businessballs.com/business-dictionary.htm
No exact match found