1. 
   loss leader
   An item sold with little, if any, markup, or at a loss, to attract shoppers. See giveaway.
   Found op http://www.fmi.org/facts_figs/glossary_search.cfm
   
   
2. 
   loss leader
   A product or service sold at a lower price than usual in order to generate additional sales
   Found op http://www.aviva.com/index.html?pageid=69
   
   
3. 
   Loss leader
   A retail item advertised at an invitingly low price in order to attract customers for the purchase of other, more profitable merchandise.
   Found op http://www.encyclo.co.uk/local/21023
   
   
4. 
   Loss leader
   A loss leader, or simply a leader, is a product sold at a low price (at cost or below cost) to stimulate other profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. A loss leader is often a popular article. Sometimes leader is now used as a...
   Found op http://en.wikipedia.org/wiki/Loss_leader
   
   
5. 
   lossleader
   1) Customer draw 2) L 3) Retail come-on 4) Store come-on
   Found op http://www.mijnwoordenboek.nl/EN/crossword-dictionary/lossleader/1
   
   

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