(from the article `Lambert, Gerard Barnes`) American merchandiser and advertiser who marketed his father`s invention of Listerine mouthwash by making bad breath a social disgrace.
Found on http://www.britannica.com/eb/a-z/l/58
Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan `Kills germs that cause bad breath`, and was named after Joseph Lister who advocated the idea of sterile surgery by sterilizing instruments. Originally marketed by the Lambert Pharmacal Company (which later became Warner-Lambert), it has been manufactured and di..
Found on http://en.wikipedia.org/wiki/Listerine
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