(from the article `Lambert, Gerard Barnes`) American merchandiser and advertiser who marketed his father`s invention of Listerine mouthwash by making bad breath a social disgrace.
Found on http://www.britannica.com/eb/a-z/l/58
Listerine is a brand of antiseptic mouthwash. Its original formula has a notoriously strong flavor, although variations have been released that are marketed as tasting milder. The product is marketed under the slogan "Kills germs that cause bad breath". It was named after Joseph Lister who promoted the idea of sterile surgery by sterilizing inst..
Found on http://en.wikipedia.org/wiki/Listerine
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