Helipterum

(Everlasting Flower, Immortelle, Rhodanthe, Strawflower) These shrubs, annuals and perennials are natives of Australia, Tasmania and South Africa. The annuals produce flowers that are used for drying. The blossoms are cut just as they are about to open. The leaves are linear to lanceolate and up to 3 inches long; they are a bluish-green color. The
Found on http://www.botany.com/helipterum.html

Helipterum

[n] - genus of South African and Australian herbs or shrubs grown as everlastings
Found on http://www.webdictionary.co.uk/definition.php?query=Helipterum
No exact match found