Look up: Greenwashing


  1. Greenwashing
    Greenwashing is slang for a company's extensive public relations efforts to convince consumers or investors that it is environmentally friendly
    Found op http://www.probertencyclopaedia.com/browse/ZG.HTM

  2. Greenwashing
    Greenwashing is slang for a company's extensive public relations efforts to convince consumers or investors that it is environmentally friendly
    Found op http://www.probertencyclopaedia.com/browse/ZG.HTM

  3. Greenwashing
    Greenwashing (a compound word modelled on "whitewash"), or "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization`s aims and policies are environmentally friendly. Whether it is to increase profits or gain political s...
    Found op http://en.wikipedia.org/wiki/Greenwashing

  4. greenwashing
    a derogatory term used to describe companies that portray themselves as environmentally friendly when their business practices do not back this up. Generally applies to excessive use of green marketing and packaging when this does not take account of the total ecological footprint.
    Found op http://en.wikipedia.org/wiki/Glossary_of_environmental_science

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