Fragmentation (Audience)

When broad television audiences break into smaller segments due to multiple viewing choices and niche programming that targets particular demographics.
Found on http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none

Fragmentation (Audience)

The increasing number of audience subdivisions which, together, constitute total TV usage. Televisio
Found on http://www.superglossary.com/Glossary/Technology/Television_%28TV%29/
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