1. 
   Efficient Consumer Response (ECR)
   A collaborative industry strategy to reduce the costs of goods throughout the system by automatic replenishment shipments to control inventories and better maintain store conditions. Distributors and suppliers work cooperatively with the goal of reducing retail prices and consumer choice of products...
   Found op http://www.fmi.org/facts_figs/glossary_search.cfm
   
   
2. 
   Efficient Consumer Response (ECR)
   Having the right product in the right place at the right price with the right promotions. See also 'category management', with its emphasis on how products look to the customer - is seen as an integral part of achieving ECR.
   Found op http://www.cim.co.uk/resources/glossary/home.xhtml?letter=e
   
   

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