colorfastness

A fabric's ability to withstand environmental exposure, dry cleaning and laundering without fading or bleeding. Colorfastness depends on the types of fiber, dye and treatment used to set the color.
Found on http://www.ectextile.com/glossary.html?

Colorfastness

This generally describes the durability in fading or running of the fabric in relation to exposure to sunlight, dry cleaning or laundering. The types of fiber, dye or treatment used for creating the color determine how
Found on http://www.catspitproductionsllc.com/screen-printing-fabric-glossary.html
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